Soon it'll be the default for everyone, and for free

Four, standard women of typical physical charisma were given a professional model shoot and then Photoshopped using industry standard techniques. The results were (not surprisingly) beautiful idealizations from what they originally looked like. (video link).

I had a couple of thoughts strike me on the process. 1) One woman asked, "Why would anyone want to do this?" -- i.e., want to present women in this idealized way. The answer is pretty straightforward: because it makes companies money -- lots of it.  As just a short summary of the fashion biz:

The global fashion industry is estimated to be worth over 1 Trillion Euro, or about 2% of the value of the world economy. To put it in context, the global pharmaceutical industry, which supplies all the medicines in the world, is valued at about €600 Billion, making it just over half the size of the fashion industry![1]

 2) What if, in the (near) future, anyone could easily download a Google glasses app that automatically and instantaneously performs this task, virtually, to everyone within the visual field of the observer?  What would be the effects on how we view beauty?  Should one actually use such an app?

O.

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REFERENCES

[1] "Fashion and Beauty" CarreersPortal (Accessed 2/16/14)